The ability to differentiate your eCommerce business from competitors determines the success of the business.
There are about 2000 eCommerce sites in Bangladesh who are doing active business. There are 24 million e-commerce sites worldwide. In this great ocean of ecommerce sites, you need to know how to attract customers differently from everyone else.
Every time you make a purchase decision, the customer must remember your business first. An eCommerce business only grows when a large segment of customers can remember you differently from everyone else.
Create the right product to solve customers’ problems. Everyone is selling fashion items, you are also doing business with the same product. So what is the difference between them and you?
If you have the answer to this question, you will be able to compete with everyone. To give an example, Sandha Collections bd is an online fashion item reseller. They sell Western dresses. Their customers do not buy from anyone other than them, even though none of them offer products at a lower price.
Did he resort to such tactics that the customer felt comfortable shopping with him at a lower price in another shop?
A very simple thought but its response is extensive.
Her USP (unique selling proposition) is that she sells dresses for plus size girls. Those who are a little healthy do not get a dress of their size to everyone. But Sandha Collections bd collects dresses of their size from various sources and supplies them to the customers.Plus size girls also want to wear a great dress, to look beautiful. But fashion designers mostly make dresses for slim girls, plus size dresses are very rare. So even if you like the dress, healthy girls can’t buy it from everyone. This is where Sandha Collections bd plus size customers have increased the sales by solving the problem of design dress.
Increase the price
eCommerce business is more when the price is reduced? An ad for Arabian Horse’s Dautin was very popular. They said the thing that is a good price is a little more. People accepted it. Because if you are able to control the quality, the customer will pay for it. But there are strategies here too. That is the specialty. Suppose you sell a backpack.
Now you say your made bag is specially made for 5 to 10 year olds. He said what benefits this bag can give them. And increased the price. Suppose a normal bag costs 500 rupees and a bag made by you costs 600 rupees because it is specially made for them.
They will value you more than anyone else because you have targeted a specific group. To give another example, you sell pens wholesale for the office. There are 12 pens in each box. The price of one box of pen is 60 rupees. 50 rupees per box you buy i.e. 5 rupees for each pen.
Profit 10 rupees per box and 0.18 paisa per pen. This time you started selling pens for official gifts, attractive designs with a great packaging to give a little premium look. This time you are selling each pen for 60 rupees. Box 620 rupees. 360 per box and another 10 rupees per packaging pen, then the price per box is 480 rupees. The profit per box is 240 rupees. And 20 rupees per pen. No one buys a pen for 5 or 10 rupees as a gift. In this way you can make more profit by selling specialized products.
Increase service quality, make room in the minds of customers
Customer service does not mean talking on the phone, it is a big responsibility of customer service to further enrich the online shopping experience of customers. Help your customers gain a shopping experience with as little hassle as possible.
Don’t stress if you don’t sign up for e-commerce site. Many people do not allow you to check out unless you fill in all the blanks in the form. The customer will leave you if you feel annoyed with the shopping process. There is a lack of shops online that you have to buy from. What to do to hold them? Make room in their minds first then they will do whatever you tell them.
Because, then the customer will love you. Give them something as a surprise gift when delivering their ordered product. Some people don’t like to get free, but if you tell them to be free, some people may be unhappy, so say gift.
I remember when I was younger, I used to feel very proud when I won a little plastic mug or glass plate in the annual sports competition. Create emotions in the minds of customers in this way. Slowly sell more.
Offer a useful product bundle
If you are a stationery item seller, sell products separately as well as in bundle form. How?
Pens, notepads, staplers can be a bundle together. Notebooks, pens, pen drives can be bundled together.Simplify the daily needs of the customers, encourage them to buy the same type of product together instead of buying it separately.
There will be an opportunity for one customer to sell more at once. And since they need the products of this bundle offer, they will buy them with interest. Separate members of the same family will also be interested in buying a bundle to get the benefit of sharing their necessary products.
Sell less in quantity
Try to sell limited editions of whatever products you sell. The tendency of the customers towards the limited edition has always been there and still is.
If the limited quantity is added to the limited edition, then FOMO (Fear of missing) will have a good effect on the mind of the customer. The customer will buy the product for fear of not being able to sell quickly.And show the products out of stock after a certain time. If necessary, show ready stock again with gap for some time. By doing this, the customer will understand that there is no product in your shop for a long time and new products come every time.
Social Media Marketing
For promote your eCommerce business, you you have to promote your product through Social Media platforms and promote them with your targeted Customers. Your social media page and post should be professional. you can find lots of social media post designer out there.
Different thinking attracts the attention of customers, and sales do not attract attention. The success of the e-commerce business means proving its prowess in this fight to attract the attention of customers.
If you want to make money in the eCommerce business world, you have to make yourself special. Only then will you be able to bring the attention of customers towards you.